Raevsky — service
Marketing Strategy
Before you spend money on a website and ads, it pays to know who will buy from you, why they’ll choose you and how they’ll get to the purchase. I work this out from facts — from a quick check before launch to a full system with ongoing support.
- Price
- from €390$490
- Timeline
- from 5 days
The results are yours to keep, even if we don’t work together afterwards.
01 — When you need it
Why people come to me
You’re starting a business or a new line of business
You have a product, but who your customer is and where they look for you is still guesswork.
Money goes out, but few leads come in
The website is built, you’ve tried ads, but leads are rare or expensive. And it’s not clear what exactly isn’t working.
Customers come only through referrals
You can’t speed up the flow or predict it, so there’s no room to grow.
You’re about to order a website or ads
You’d like to know first what to order and in what order, so you don’t have to redo things later.
02 — Packages
Three packages — choose yours
Each package includes the one before it. What you’ve paid is credited once toward the next package if you move up within 30 days of delivery.
Level 1 · entry
Marketing Basics
Answers to the first questions before launch: who your customer is, who they compare you with and where to start.
€390$490one-time
Order- Customer profile: who buys and what holds them back
- Five competitors: their offer, published prices, reviews
- Up to 20 search queries with monthly volume
- Your positioning in one sentence — two or three options
- Website structure and first steps
The simplest package, not an agency study: five competitors, first hypotheses, a short report.
Level 2
Client Acquisition Plan
Where to find customers, on what budget, and which numbers show it’s working.
€990$1,290one-time
Order- Everything in Marketing Basics
- How many leads you need to reach your goal and how much you can pay per customer
- The customer’s path to purchase and where people drop off
- Advice on your range of offers
- Channels with budgets and a month-by-month plan
- Key metrics and checkpoints for review
Level 3
Client Acquisition System
A plan, launch-ready copy and a funnel map — plus three reviews of your numbers. Implementation is separate: with me or with your own team.
€2,900$3,490one-time
Order- Everything in the Client Acquisition Plan
- Copy for your homepage or a landing page
- Ads for two channels
- Follow-up emails after an inquiry and answers to objections
- A social media content plan and briefs for your team
- A one-page funnel map
- Three reviews of your numbers, the first one after launch
03 — Approach
Facts, with sources
My rule: if a conclusion would fit any business, it doesn’t go in the report.
Market facts come with proof: a link, a quote from a review, a screenshot of an ad or a figure from search data. You can check any point yourself. Conclusions about your customers are hypotheses: they’re labeled as such, and I show you how to test them with your first leads.
I use AI tools to gather data and write the first draft — that’s why it’s fast and affordable. I check every conclusion against its source myself, and I take search volumes from a real keyword tool, not from an AI model’s answer.
Sources
- your inquiries, messages and reviews — anonymized
- competitors’ websites and offers, and their prices where published
- reviews on maps and review sites
- ads in the public Meta and Google ad libraries
- search queries with monthly volume
- discussions on social media and forums
04 — Terms
Good to know in advance
What’s not included
Implementation: the website, ads, CRM and social media are separate services, and I can do them too. Auditing your website settings and ad campaigns is also separate: I look at the overall numbers. I don’t create a full business strategy — finances, team, product.
If someone else implements it
I’ll review another contractor’s work before launch: usually 1–2 hours at €100$125 an hour, with an estimate upfront.
What the price covers
One line of business in one country. Apartment renovation and training for tradespeople are already two: they have different customers and competitors. Each additional line of business or country adds 50% to the price.
What I need from you
A 20-minute questionnaire, your numbers and materials. Inquiries and messages — without your customers’ names and contact details.
Revisions and questions
Marketing Basics: up to three questions about the report within 14 days. Plan: one round of revisions. System copy: one combined round, on facts and terms specific to your business; the key messages are approved together with the plan. Between reviews: up to three questions a month about the plan and the numbers. Reviewing ad accounts, code and CRM is billed by the hour at €100$125.
Timeline
The timeline starts once payment, the questionnaire and materials are in. If they or your approvals are missing for 14 days, the work is paused and a new date is set based on my schedule. The three system reviews take place within five months of delivery, the first one after the first channel launches; reviews not used within that period don’t carry over.
Payment
Marketing Basics: 100% upfront. Plan and System: in two parts — half before we start, the second half when the plan is ready. What you’ve paid is credited once if you move up within 30 days of delivery. Prices exclude VAT.
Paperwork
Contract, invoice, bank transfer.
05 — Questions
Questions and answers
Q1Which package should I start with?
If you’re just launching or ordering a quick website, start with Basics. If your business is running but the flow of customers is uneven, start with the Plan. If you have customers and a budget but no marketer, choose the System. Not sure? Pick a time for a call and I’ll help you decide.
Q2Why is Marketing Basics so affordable?
The scope is strictly limited: five competitors, first hypotheses, a short report. I use AI tools to gather data and draft, and I check every conclusion myself. It’s an entry-level package, not an agency-level study. If you continue, its price is credited.
Q3How is this better than asking ChatGPT?
Without fact-checking, an AI model makes up quotes, links and numbers. I use AI to gather data and draft, but I check every conclusion against its source and take search volumes from a real keyword tool. I’m responsible for the report, not the model.
Q4How is this different from a marketing course or consultation?
A course gives you a general method, a consultation gives you an opinion. Here you get conclusions about your customers, your competitors and your numbers, with proof for each one.
Q5Can I go straight to ordering a website or ads?
Yes. A strategy pays off when a mistake would cost more than the strategy itself: a large ad budget or a website project. A Custom Website already includes market research, so you don’t need to order it separately.
Q6I don’t have customers yet — what are the conclusions based on?
On competitors and their reviews, on search queries, and on discussions where people ask for advice. I label hypotheses and show you how to test them with your first leads.
Q7Do you know my industry?
The method works for any industry, and the conclusions are based on your customers and your numbers, not on templates.
Q8What if the plan doesn’t work?
No one can honestly guarantee sales; the plan’s numbers are an estimate within a range. That’s why the plan has key metrics and checkpoints where we adjust course instead of waiting until the end of the year.
Q9Do I have to keep working with you afterwards?
No. The results are yours: you can implement them with me, on your own or with another contractor. If someone else implements it, I can review their work before launch.
Order a strategy
Leave your contact details — I’ll reply within one business day, help you choose a package and send you the questionnaire and invoice.