A second project for a client we had already worked with. In a portfolio that is worth more than the project itself: people only come back when the first one worked.
The task
The nutrition side grew out of the veterinary practice and needed its own home — its own audience and its own conversation.
A separate subject needs a separate address. Mixing professional training for vets with advice for pet owners confuses both.
The approach
A standalone site rather than a section inside the existing one. The audiences differ: professionals there, pet owners here.
Two language versions, English and Ukrainian, matching the real reach of the subject.
Structure built for content, not for selling. In nutrition, trust comes first and everything else follows.
The result
The subject has its own home that does not get in the way of the main project.
And for me it is the clearest measure of the first job: the client came back on her own.