A private practice on Burgstraße: a GP with more than twenty years in the field, seen by appointment. The site had to meet today’s requirements without losing the face patients already knew.
The task
The practice works by appointment. Its services include a full check-up, a video consultation and a second medical opinion — each with a different audience and a different search intent.
The site needed to satisfy current requirements, legal and technical alike, while staying recognisable to the patients already registered there.
The approach
A restrained, quiet presentation. A private practice in central Munich belongs to a particular genre, and that genre does not tolerate advertising energy. Sober typography, generous space, a muted palette. The first screen shows the doctor, the address and the opening hours — not marketing.
Four languages: German, English, Russian and Ukrainian — chosen from who actually walks through the door, not from a standard list.
Appointments booked online, without having to phone during opening hours.
Everything loads from the practice’s own server. No calls to Google Fonts or external CDNs: fonts, styles and scripts all sit locally. For a medical site in Germany that is not fine-tuning — every external request hands the visitor’s IP address to a third party, and German courts have already ruled on that.
A separate page for each service. A patient arrives from search on the page they need rather than on a general list.
An articles section the doctor maintains herself: vaccinations, prevention, home visits.
The result
The practice looks current without losing its identity — regular patients still recognise the site.
Bookings come in around the clock, visitor data does not travel to outside services, and the site creates no legal exposure for the practice where none was needed.