Category: Money and process
-
Choosing a business direction without ending up with a pretty diagram
Ikigai appears at every second seminar but never says what to do on Monday. How to test each of the four circles…
-
“Can you guarantee we will like the design?”
The honest answer is no. What can be guaranteed is the process that stops “we don’t like it” from arriving as a…
-
What an enquiry nobody answered actually costs you
The arithmetic of the leak, using your own numbers: where enquiries go missing, and what a route looks like that makes losing…
-
AI will build your site in an evening. Why that does not remove the contractor — and when it does
An honest split: which jobs AI closes completely and you should do yourself, and what does not transfer to a tool at…